What Gets Measured Gets Done

Beyond ensuring your brands’ prescriptions are getting into patients’ hands, how would it impact your business if you could:

• Quantify how much money is left on the table due to prescription abandonment?

• Improve brand profitability by using abandonment analysis to drive pharmacy adherence programs?

• Identify barriers to prescription success so appropriate corrective action can be taken?

• Pinpoint what is causing switching by competitive brand and payer?

• See 100% of cash prescriptions by pharmacy, physician, payer, and region?
  

81M new prescriptions were abandoned at the pharmacy in 2021 by patients.
Source: IQVIA’s 2022 Pharmacy Report

What We Do

PharmaTrade Analytics drives brand success by leveraging unique prescription data sourced directly from retail pharmacies. This data is de-identified and HIPPA compliant.

Unlike major claims data sources, we can see abandonment results at the pharmaceutical manufacturer, pharmacy, physician, payer, and territory levels. We can calculate abandonment volume and dollar value associated with your NDCs (and your competitors) and track trends over time.

Based on our analysis, we make recommendations that will improve your Rx abandonment and medication adherence. When you implement our proven solutions, we conduct further analysis to monitor results.

Schedule a call today to get started with assessing the true cost of your retail pharmacy prescription abandonment.