Before the availability of COVID-19 vaccines, helped a pharmaceutical manufacturing association respond to media inquiries about product availability at hospitals.
Challenge
The media was questioning the industry’s ability to quickly adapt to the stress on the healthcare system and supply chain needs in the early months of the COVID-19 pandemic.
Actions
Tied CDC data on new COVID patients, hospitalizations, and ICU patients to a market basket of drugs related to the treatment of COVID-19.
Result
This pharmaceutical manufacturing assoc. had tangible data to disseminate to the media that proved the industry’s ability to meet the needs of this crisis.
